east end(s)? at Põhjala Factory

Artists: Marko Mäetamm, Flo Kasearu, Alexei Gordin, Madlen Hirtentreu, Sandra Kosorotova, Tanja Muravskaja, Evi Pärn, Tanel Rander

Title: east end(s)?

Venue: Põhjala Factory, Tallinn

Curator: Maria Helen Känd

Project manager: Minna Triin Kohv

Visual identity: Henri Kutsar

Photo: Felix Laasmäe

Flo Kasearu, Tanja Muravskaja, Flo Kasearu

The group exhibition ida ots(as)? / east end(s)? / край Восток(у)? examines and reflects
upon the socio-psychological experiences and status of a society located in North-East
Europe. Eight Estonian artists present their approaches to the topic in diverse mediums, and
thereby create a complex offering for an open dialogue.

Historically, Estonia was ruled by different foreign powers, including Sweden, Germany,
Denmark and the Russian Empire, until 1918 when the Republic of Estonia was established.
Following a few decades of independence, Estonia was annexed by the Soviet Union,
regaining independence in 1991. Back then, the yearning for freedom was so strong, that
this shared feeling of endurance conceived a common saying: “to be willing to eat potato
peels” – that Estonian people would endure absolute poverty to attain freedom. Thus, the
potato is symbolic of this spirit of searching for belonging to Western society, and the
multiplicity of the layers of this daily vegetable serve as great inspiration. The potato is
ironical, while it is connected to poorness and a certain simplicity, it never loses that earnest,
emblematic characteristic of austerity and strength. That is why the potato is a central motif
of the exhibition.

After securing statehood, the government strove to become a member of the EU, which was
achieved in 2004. Since then, the public agenda has been to include Estonia in the already
existing image of Northern European countries and promote Estonia as a digital success
story and a tech-savvy nation. Alongside rapid development, Estonia has been grappling
with severe socio-economic problems, such as the biggest gender pay gap in the EU, the
relative poverty of a quarter of Estonia’s population, and issues related to the integration of
non-Estonian speaking communities.

Estonia is in the process of finding its identity as an open-minded progressive nation with
roots in folklore, whilst having to accept the disruption of the time under Soviet occupation.
Estonian society now consists of diverse nationalities, mainly Estonians and Estonian-
Russians, rediscovering their traditions. This can be healing, but there is a danger of being
stuck in the past and using this heritage as dividing nationalism. Additionally, economic
inequality and historical traumas prevent societal unanimity. In order to be overcome, these
traumas need a collective sense of strong social structure, which is formed by the state and
its citizens finding common ground in a dialogue. This exact moment in time feels like a
sensitive turning point: we are searching for healing and restorement, but at the same time
we must open up to the world, which touches upon old wounds, to ensure the sustainable
perspective needed to build identity from roots to the future. This topic was selected,
because I believe that we need more time, conversations, and opportunities to share our
positions and opinions about this highly complex occurrence.

The current tensions that exist generate inner conflicts, thought processes, and emotional
expressions, which result in a powerful creative impulse. The works selected present
different positions to address the issues and possibilities around one’s identity, our identity,
which is the key focus of this exhibition. The exhibition entails socio-geographic, temporal,
and psychological aspects of borders and asks: How is our identity shaped by inner and
outer expectations? Is there a chance that we can preserve and resolve ourselves to
develop our identity, even though we are part of the EU and, due to this, constantly
confronted with the image and the standards of the Western world?

In the following sections, I share some information on the exhibited artworks in order to
support a potential dialogue. Also included are my own personal interpretations in
connection to my curatorial approach, sometimes using the artist’s sentiments. However, be
sure not to take my words as the only, or singularly complete, understanding of the works
and the multilayered questions raised about the history and status of identity in Estonia.

Flo Kasearu, Tanja Muravskaja, Tanel Rander, Tanja Muravskaja

Marko Mäetamm‘s work, entitled “Estonia”, was chosen for the Permanent Representation
of Estonia to the European Union in Brussels. It beautifully displays the irony and ignorance
our nation is often confronted with. The stylistic focus on the written word offers a low-
threshold approach and, with this, immediate engagement with the content. Very much on
point Mäetamm characterises the standard small talk situation, the urge to be polite and
keep the dialogue alive, the slightly too long pause between questions and answers, and the
inappropriate comparisons, which are tolerated because of the speaker’s lack of knowledge.
It is an honest and transparent work, as black and white as some of the minds we are
surrounded by.

Marko Mäetamm
Marko Mäetamm

The soliloquies of the man walking through the rain, disconcertingly bouncing thoughts back
and forth. In Mäetamm’s words: This work is my attempt to describe how complicated it is to
explain why we feel the way we feel and behave the way we behave. We, as people, often
carry the patterns of our culture and history, we are connected to the collective memory of
our country and the people who lived before us. We are made of a certain material and this
material has a very strong influence on us.

Already being iconic in itself – the four nude photographs of Tanja Muravskaja that are part
of the seven-photo series “Positions” display young Estonian artists posing with the nation’s
flag. The confident and strong self-presentation overtakes the generalising character of the
flag by individualising its display. The shape and structure of the flag is defined by the
decisions of the individual and not the other way around. Bare skin usually reflects a certain
vulnerability, but here it stands out as unveiled strength, the new generation freely
expressing their position towards questions of nationalism and identity.

front: Tanja Muravskaja, back: Tanel Rander
Tanja Muravskaja

In her second work “From a clean slate” Muravskaja amazes with a similar simplicity in her
aesthetics. The installation consists of two mannequins in a walking posture, wearing white
clothes with a red sculptural structure on their backs. The anonymity of the figures, the
cleanliness of the wardrobe in relation to the abstract and high-contrast structure merge into
a futuristic impression. Is this a scenario of future humans? What does the red framework
symbolise? Is it “Our Past” from which we can’t liberate ourselves? Or Is it a burden or an
opportunity for our identity to keep the balance between the past and the future?

Sandra Kosorotova‘s work “Slavinavia” presents a synthesis of the Scandinavian with the
Estonian flag and reflects the multilayered process of expressing identity through staged
images. At the time of its making, there was a controversial discussion about the expression
of Estonia’s identity through newly defined imagery, which set the context of the work.
Scandinavia hereby represents the longing for affiliation with the group of so-called West- and North European states. The danger in focussing on ideals and imaginations lies in the
disregard towards the acknowledgement of Estonia’s past and its own process of finding its
identity. To adapt because of a wish to belong leads to overlooking and results in a distant
and strange image with some familiar aspects as on Kosorotova’s flag. However, this is far
from an organic development of identity and appears like a shortcut in this long and intense

Sandra Kosorotova

The work “Bananas” reflects on the usage of Eastern European clichés in brand imagery.
Kosorotova criticises stereotypes that intentionally utilise these defined images to achieve
recognition in an international context. A rap song is printed on a square shaped silk fabric
and addresses the interplay between fashion, Western capitalism, populism, and self-
presentation. To be a part of the group you need to look and be like the desired Western
European ideal, even though it means sticking to general profiles instead of individualism.

Sandra Kosorotova, Marko Mäetamm

The central topic of the work “A trembling piece of lard” by Madlen Hirtentreu is the
territorial constraint of both mental and physical space, from which she constantly invents
new ways and means of manipulation. Her kinetic sculptures, installations, and
performances are often characterised by Frankensteinian techniques, absurdity, and an
eclectic choice of materials. Materials often serve as the role of a recorder. In this multimedia
work, she stages bones and flesh on a table. By pushing a button, the viewer interacts with
the work and starts the kinetical installation. A transcribed conversation with the seller of the
installation’s bones is in dialogue with a poem by Hasso Krull. This connection creates an
ironic and humorous moment that results in a sensitive absurdity. Memory, historical
traumas and grief are brought together and benefit in the complex combination of materials
and content that layer a certain ironic lightness.

Madlen Hirtentreu
Madlen Hirtentreu
Madlen Hirtentreu
Madlen Hirtentreu
Madlen Hirtentreu
Madlen Hirtentreu

“Nostalgia” is a part of Tanel Rander’s conceptual work the “Guillotine Effect”, which
observes the transformation of East European in the late 80s and early 90s. The Guillotine
was the foundational instrument of democracy. As Western democratic powers reached the
ruins of socialism, guillotines were brought to the streets. No human heads were falling
there, but the heads made out of bronze – the symbols of totalitarian regimes, while the
actual elite of this regime only slightly transformed into the elite of capitalist society. Starting
from this analogy the work observes the Eastern European transformation and detects a split
subjectivity – with the head located in the West and the body located in the East, inner
harmony and balance is impossible. This division can lead to nostalgia, which acts like filler
and a reminder of better times for stability, but shifts focus from the current situation to a
dreamy version of the past.

Flo Kasearu, Tanel Rander, Tanja Muravskaja
Flo Kasearu, Tanel Rander, Sandra Kosorotova
Tanel Rander

In the video works “The Strategical Planning of Transformation” and “Potato in the pocket”
Rander uses the potato as a symbol to critically approach historical phenomena, such as the
introduction of Western cultural values to Estonian peasantry by noblemen. The second
video explores his childhood misconceptions about Estonian political status and its
relationship to the West. Both of the videos make an impact in their simplicity and strong

Tanel Rander
Tanel Rander

Flo Kasearu’s floor installation “International Fun” recreates the flag of the European Union.
On the familiar royal blue, the stars have been replaced by banana peels introducing an ironic tone to the intended greatness of the flag as a unifying symbol. Reality, however, is
different, as this union is fragile in its structure, and the members often slip slapstick-like
through the ideal of togetherness, while a single misstep could lead to drastic

Flo Kasearu
Flo Kasearu

In this show, the sculpture group ”Basic pride II” consists of 20 single pieces of potato
sculptures and combining it with flag poles. Entangled, twisted, and pressed to each other,
or sticking through the potato, the poles stand for diverse nationalities and culture clashes
that come along with global unifications.

Flo Kasearu and Tanel Rander
Flo Kasearu

“Estonian Dream” is a video work that astonishes. There is a rawness in the video log format
and a naivety, sincerity, and obscurity in the main character – Texasgirly1979, an Estonian
woman who has lost her connection with her homeland and taken-on the American way of
life with a marriage and living in the USA. She is alienated from both the Estonian and
American cultural world. She carries out her life in a mode of nostalgia, going back to her
childhood songs, and has romanticised everyday goods that remind her of her youth. Her
manners and thoughts may seem laughable, but the video also calls upon empathy for
individuals who get disoriented in a globalised world and experience a nostalgic-homesick
loneliness, because of rootedness.

Flo Kasearu
Flo Kasearu

The three-channel approach is intriguing and conceptually appealing in Alexei Gordin‘s
video “If it disappears from here, it immediately appears somewhere else”, where he
rediscovers abandoned and forgotten architecture of past eras. This division to three
screens effectively gives a sensation of division of the space, time and the physical body,
which is also characteristic of a polarised psyche between the past, present, and future.

Alexei Gordin
Alexei Gordin

Images and architectural objects, collected in the video, lead a viewer to a journey through
the forgotten and ruined, pointing to the uncomfortable past we all share, and questioning its
influence on our future. Places documented in the video, remind us of something we would
rather forget as a mistake, but in another way, could be inviting and intriguing, such as
prohibited monuments that are stuck between time, cultures and memories.

The two dispatches of “Between the Past and the Cosmos I and II” paintings and the works
“Lights” and “Spring” depict a very Gordon-like societal portrait that spotlights the dramatic
distance between human reality and human imagination. The first two are partly inspired by
trips to Ida-Virumaa – the poorest part of Estonia, which is mostly populated by Russians
who migrated for work during the soviet era, but nowadays, time seems to have stopped
there. People have no work and no possibilities for development. In addition, a high rate of
alcoholism and drug addiction is common in this region, which is also reflected in the
demographic situation. Alexei says that he used metaphoric solutions to the problems of his
characters in imagining an alternative reality for them in cosmos, which signifies people’s
aspiration for ideal, harmonic life.

Alexei Gordin
Alexei Gordin
Alexei Gordin

Evi Pärn‘s installation “The Corridor of Power” highlights a crucially important aspect of the
social structure in a post-occupational society in which the differences of historical
interpretations are a daily experience. This work criticises the institutional position of the
Estonian Art Museum, specifically the permanent exhibition about art and society in Estonia (1945–1991) where the historical contextualisation is displayed in Estonian and English, and
by this neglects the presence of Russian and Estonian-Russian citizens. Pärn creates an
archival corridor consisting of paper banners adding the Russian version of museum texts
and blurring the parts in Estonian and English to the edge of being illegible. The relation
between Russians and Estonians is complex and multilayered so an easy answer for a
solution can’t be given. It would be useful, however, to analyse the cultural past together, which could result in higher attentiveness and acceptance.

Evi Pärn

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